8th grade TAPS students planned and produced a short television Public Service Announcement in groups, with the purpose of reaching a specific target audience in order to persuade, change an attitude, belief or behavior, inform an audience of a risk or help an audience care about a topic or issue that they have the power to change or fix.
Unit objectives included:
- Using persuasive skills to compel the audience to feel called to action or change their behavior or viewpoint regarding a topic that truly matters
- Intentionally targeting a particular audience in purposeful ways and analyzing how their methods specifically impacted that group of people
- Creating a video performance that is polished, well-timed, creative and sincere
Catherine Widdifield
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